But, take your time to make sure that the ad group, the ads, and the keywords are switched on too. The campaign seems to be switched on, everything is alright. If you run PPC ads on automatic services, make it clear with VAT included beforehand.
Thus, you can make incorrect budget calculations, and the money can be spent in less than a full month. The bids and budgets in ad systems are stated exclusive of VAT. In the case of 20% VAT, if you top up your balance $500, you’ll be able to spend only $416.67. Keep in mind VAT while planning your Google Ads costs. You’ll receive an alert at your email address or Telegram messenger when the current balance is not enough for 2-10 days of advertising (depending on your settings). You can do this using the Balance Checker option available within the PromoNavi Alerting tool. To prevent balance exhaustion, set up the alerts that will notify you when your balance runs low. Or, you can set up an auto-recharge, which is available in Google Ads. If you deal with prepayments, make an advance at least for a month ahead. Holidays can prolong this period even more. If you use a legal entity account, transactions can take up to three days to go through. Not only because you forgot to recharge the balance, but there are objective reasons outside your control. Your payment didn’t go through or your balance is exhausted In case the ads aren’t showing, a pro can dig too deep but the solution turns out to be as simple as that. It’s not only beginners who make occasional mistakes. Let’s figure it out! Why Your Google Ads Are Not Showing: Basic Mistakes We’ve classified all the possible reasons why your ads are no longer showing in Google Search results into 4 groups: It can be trivial, but not always obvious. You’ve set and run your ads on Google, but you aren’t getting any impressions or clicks-your ads aren’t even showing… Or they’ve disappeared for no reason.